A Guide To Free Standing Display Units
Free standing display units (FSDUs) are a powerful tool when it comes to in-store promotions and marketing campaigns. Usually made from cardboard, free-standing display units are a popular standalone retail display solution. Combining practical product storage with a personalised advertising space these cardboard display stands allow you to utilise space between or around shelves and cash desks and counters, and prove particularly beneficial for short-term promotions.
What is an FSDU?
A free standing display unit, or FSDU, is a stand alone sales tool and a great way to highlight key products and maximise the impact of your promotions. Their lightweight, portable design makes FSDUs a dynamic promotional display option for both retailers and brands pitching up at trade shows – offering an easy, affordable and effective way to do everything from advertising impulse buys to building brand awareness. If you’re looking for professional quality retail display stands for your store, these highly adaptable solutions provide an in-store tool for turning heads and maximising revenue – and all for an affordable price. Display materials like these offer a rewarding return on your investment, helping you to make the most of every product promotion and increase what your customers spend during their visit to your shop.
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Point of sale (POS) display stands
The ‘point of sale’ is the point at which a customer completes a transaction in your store – put simply, it’s exactly when and where money changes hands. On the hunt for increased revenue, retailers develop and implement strategies which revolve around the idea of making point of sale (POS) or point of purchase (POP) displays as appealing as possible.
Point of sale stands, such as cardboard FSDUs, are the ultimate way to bring attention to impulse purchases – giving customers on their way to the checkout an eye-catching incentive to add something extra to their basket. With these bespoke retail solutions, you can even deck out your cardboard display stands in a design of your choice – from seasonal graphics to bold brand imagery.
Why choose FSDUs?
Adding free standing display units to your existing POP and POS displays will prove hugely beneficial, particularly in a retail environments. Point of sale stands, such as cardboard FSDUs, are the ultimate way to bring attention to impulse purchases – giving customers on their way to the checkout an eye-catching incentive to add something extra to their basket. With these bespoke retail solutions, you can even deck out your cardboard display stands in a design of your choice – from seasonal graphics to bold brand imagery.
How can you get the most out of your FSDUs?
Eye-catching, space-saving and budget-friendly, free standing display units are an essential weapon in any retailer’s merchandising arsenal – and with our help, you can make your in-store displays work for you:
Complement the brand and the product
A free standing display unit may be an off-the-shelf solution that’s designed to stand out, but that doesn’t mean you should stray too far from your store’s overall design theme. Customise your free standing display unit and maximise brand impact by choosing a design that echoes both your brand identity and the products it will be used to promote – that way, you’ll be able to make a lasting impression on customers.Look through your customers’ eyes
Typically between 1m and 2m in height, free standing display units vary in shape and size – so you’ll need to think strategically when it comes to catching the eye of shoppers in your store. Think carefully about the customer’s eye line when designing your FSDU and positioning any crucial marketing messages so that your display unit can have the intended effect.Think practically
Cardboard free standing display units are lightweight, meaning they’re easy to move around the store – but there’s no doubt that moving your floor standing display units will become more or less of a challenge depending on the products you choose to fill it with. Before designing your free standing display units, think about the sorts of products it will be used to display – and whether they’re a suitable choice for these light, free-standing units – so that your staff can take advantage of the store layout by placing these promotional displays in the most prominent and practical location.Show products in their best light
Whether they’re positioned at the ends of aisles or en route to the point of sale, the customisable nature of FSDUs means you can find a design that draws maximum attention to key products – and with some strategic in-store lighting, you can make your product promotions shine. Maximise the impact of every FSDU by placing a spotlight overhead, and your special offers will soon attract customers.Create a bespoke FSDU
We offer a range of off the shelf free standing display units, however if you require a bespoke FSDU unit for your retail stores, that takes your branding to the next level feel free to contact us as our New Product Development team will be delighted to deal with your requirements. From a prominently placed FSDU to eye-catching cardboard dump bins, evoke pester power in your store with Simpson Group.
Using our 50 years of experience in the printing industry, we ensure that you are getting the most cost-effective solution suited to your budget. Working with our professional and friendly client services team we know we can get the solution that will drive your brand awareness and sales up and up! Get in touch with us at marketing@simpsongroup.co.uk. Alternatively, you can use our contact us page.