Leading Coffee Chain

The Challenge: 

This company are one of the UK’s leading coffee chains, with 34 coffee bars across the UK and 18 international bars in countries such as Bahrain, Oman, Qatar, and major Spanish airports. Prior to working with Simpson Group, the company ordered all printed point of sale via email which was timely and complex. They also had no way of viewing artwork proofs and could not track order progress from print to delivery. 

The Solution:

Simpson Group worked with the company to develop a branded web- to-print system, providing them with a quick and easy ordering portal to produce targeted, regionalised and highly relevant POS for direct delivery to store. Each product is printed on demand and can be a static graphic, or a more powerful bespoke item. All items can be placed in the basket as per a conventional e-commerce website. Prices are transparent and the client can immediately see what cost is incurred.

Impressive Results:

• The system has so far saved the company £2000 over just 2 campaigns with this saving expected to increase per month
• The Marketing Manager has saved 40+ hours in administrative work per month
• The parcel tracking information has allowed for more detailed communication between the company head office and their franchisees

Client Feedback:

“The Simpson Group provide a W2P service that is as easy to use as any other online shopping platform. The account managers are very easy to get hold of in case of any issues I may have; they are also happy to pick up the phone and check everything is going well – even if I haven’t contacted them first!”

Marketing Manager