The Challenge
The Mail on Sunday Multiples Team wanted a pallet display "with a difference". A key requirement was to get as much stock on display as possible, avoiding the need to re-stock during the promotion. Set up time needed to be minimal and the unit would have "to stand out" and be highly visible in store. Ultimately, the unit should be flexible enough to adapt to different promotions whilst being robust enough to hold nearly half a tonne of newspapers.
The Solution
Based on a standard pallet footprint, each compartment holds 400 copies of tabloid product. The display is easily transported to store on a pallet, can be shopped from all sides and each module has a false base for ease of shopping. The main unit is generic, with promotion-specific headers.
The Result
Placed in prime foyer locations, the units achieved sales uplift of 102%. Store staff were excited by the in-store theatre of the campaign and really got behind the promotion, offering to wear promotional T-Shirts to support the offer.
"It was a real journey from initial concept to final solution. Simpson Group were practical, innovative, professional and extremely hands-on throughout the project. They understood our objectives and the retail environment too, so were able to offer relevant solutions and advice. Our objectives were achieved within time and budget constraints. It is because of these abilities that we will continue to work with Simpson Group in the future."
Debbie Johnson, Associated Newspapers
