The nights are drawing in and, as the nation makes a collective decision to wrap up in their winter coats, it’s time for retailers to rework their store layout and avoid a sales shortfall after the success of the mid-season sale. For most shoppers, Halloween and Bonfire Night mark the start of the all-important countdown to Christmas – which is why marketing for these autumnal events is so important.

Customers can’t resist a theme and, with Halloween and Bonfire Night just around the corner, it couldn’t be easier to make a killing this season. Today, we’re giving retailers all the insider info they need to reap the benefits of these upcoming events. From dressing your store with spooky spider decorations to promoting your products with a haunting hanging sign, we’re bringing you some seasonal inspiration designed to help you boost in-store revenue this autumn.

Hanging signage that screams ‘great deals’

In-store signage should always catch the consumer’s eye, but this is especially important during big seasonal events. Themed decorations can mean there’s a lot going on in-store, so making sure your haunting hanging shop signs command attention is sure to scare up more business. Generate interest in your Bonfire Night themed products and highlight your scarily good deals with high quality banner signs – it’s all about persuading the customer to spend more in your store through the art of customisable retail displays.

Keep it themed

Get creative with your in-store decoration and create your very own haunted house. For a truly dramatic impact, why not encourage staff to get on-board with spooky fancy dress outfits? Whether you customise existing products to reflect a Halloween or Bonfire Night theme or invest in merchandise specifically for the event, themed products will only encourage shoppers to keep on spending.

Consider placing low-cost consumables by till points, as this will encourage impulse buyers to pick them up for any trick-or-treaters on Halloween. Where possible, dedicate a prominent section of your store to themed products – as this will prompt customers to bulk-buy related items on their route to the point of sale.

Trick or treat – time to share your brand

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Trick-or-treating may not be a custom that appeals to everyone, but that’s not to say retailers can’t take inspiration from the concept. There’s no denying the power of a product sample, so why not treat your consumers to a freebie this Halloween? Whether it’s a branded free gift, miniature product or one-day-only discount, giveaways are a vital part of building a strong brand identity. A themed event is the perfect opportunity to market your business, and complimentary gifts and offers will always be well received!

There’s no doubt that celebrating Halloween and Bonfire Night in your store will work wonders for your seasonal revenue. Make sure it’s your store that’s scary this Halloween, rather than your sales figures.

At Simpson Group we know how important it is to get your target audience fully involved and engaged with your brand during competitive parts of the year. So, whether you are launching a new product, promoting a new campaign or simply want to shout about your brand and products, we can assist you!

With over 46 years of experience in the printing industry, we ensure that you are getting the most cost-effective solution suited to your budget. Working with our professional and friendly client services team we know we can get the solution that will drive your brand awareness and sales up and up! Get in touch with us at marketing@simpsongroup.co.uk. Alternatively, you can use our contact us page.