A shop window is the face of a retail store and how business owners entice new customers to come in and have a look around to see whether the shop sells what they're looking for. A well-thought-out retail window display is a great way to show...
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A Guide To Free Standing Display Units Free standing display units (FSDUs) are a powerful tool when it comes to in-store promotions and marketing campaigns. Usually made from cardboard, free-standing display units are a popular standalone retail display solution. Combining practical product storage with a personalised...
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Simpson Group received an exciting opportunity in mid August which was music to our ears. Marketers A2D (Attention 2 Detail) asked us to tender for a range of POS items, on behalf of American video game developer and publisher, Activision. The Challenge Supplied with extensive visuals designed...
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In September 2010 we received a fantastic Christmas brief from CRUISE Fashion Ltd. The Challenge CRUISE Fashion had an approved marketing concept that needed to become a reality a.s.a.p. They required the creation of free-standing displays of gift boxes, to be arranged as how they would ‘fall...
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In April 2011 Williams Lea, Diageo’s business process outsourcing partner, handed Simpson Group an intriguing challenge: ‘Create a unique pallet display unit which would complement the promotion of four of Diageo’s premium single malt whisky brands during the Father’s Day 2011 trading period’. The Challenge Williams Lea’s...
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